Reduced ecological footprint of paints by tinting

Tikkurila is one of the forerunners in the production of paints for tinting and in the development and marketing of colors. Tinting is an economical and ecological way to produce thousands of colors.
Tikkurila tinting paints


Colors have a powerful effect. They inspire, they affect behavior and make people react in a certain way. They can be used to draw attention to specific details, to guide, communicate and provide information. Colors can also be used to soften and cover irrelevant elements in the space where they are used.

Tinting makes it possible to create a certain color in paint. Large amount of the paints used by consumers and professionals are tinted in the store by the retailer. Tinting of paints offers numerous benefits to the store, consumer and Tikkurila, but also to the environment.

Tikkurila’s tinting systems

Tikkurila’s most important tinting systems are Avatint, launched in 2009, and Novatint, launched in 2011. The Avatint tinting system is used to tint Tikkurila Group’s decorative paints. Tikkurila’s Teks paint brand products manufactured in Russia are tinted with the Novatint tinting system.

The strengths of the Avatint system include quality, compliance with the latest VOC regulations, an optimal color offering and quick updates via online connections. Avatint is a modular system, in other words, it contains product-specific colorant combinations which offer both technical functionality and an extensive color selection. Modern pigments provide high quality and lasting colors. Essential aspects of the system development also included the product lifecycle, availability of raw materials and product safety. The most significant benefits offered by the Novatint tinting system include the use of self-made colorants, a variety of colors, an optimal price-quality ratio and freeze-thaw stability of the colorants.

Tikkurila’s industrial coatings are tinted with the Temaspeed tinting system used by Tikkurila’s authorized industrial coating retailers. The Tikkurila Industrial Paint Service distribution network consists of more than 250 locations in 28 European countries. In addition, Tikkurila Group has a few local tinting systems.

Tinting reduces the impact on the environment

Tinting is an economical way to produce thousands of colors from among which customers surely find exactly the colors they need. To produce a specific color, the following components are needed: a base paint adjusted to the tinting system, colorants with accurate color strengths, a tinting formula verified in a laboratory, tinting equipment (a dispenser and a mixer) and color matching software that controls the tinting process. By taking all these components into account and testing their compatibility, Tikkurila is able to offer customers high-quality paints tinted precisely to the color ordered.

Producing colored paints by tinting has a direct impact on the ecological footprint. Retailers custom-tint paints to the consumer’s order. With the tinting system, the quantity of paint cans is optimal in both the company’s and the retailer’s warehouse. No leftover colors that must be thrown away over time remain in the warehouse and on shelves. This improves material efficiency and decreases the amount of waste. 

Tinting also generates clear logistic benefits compared to Tikkurila delivering ready-made shades to retailers. Less transport is required since retailers can have a bigger range of different base paints for different purposes instead of having several ready-made shades of one paint type. The paint production process can be simplified by focusing on the production of white and clear base paints. This, in turn, reduces the amount of raw materials needed and improves the efficiency of production.

Tikkurila’s high-quality products and optimized color formulas have been developed to withstand even severe local conditions. Also knowing the local conditions makes it possible to extend the maintenance intervals of painted surfaces.

Efficient and customer-focused tinting

Tinting allows Tikkurila to respond quicker to customer requirements, such as the demand for new trend colors. Launching of new colors in the tinting system is considerably faster than bringing new colors to the market through the production process at the paint factory.

The development of the Avatint system focused on the user-friendliness of the tinting system and the tinting software and the information technology solutions offered to the customer in the store. After the consumer has selected the Tikkurila paint and the right color from a color chip, a shop assistant reads the color formula from the bar code of the color chip and the product information from the paint can with a bar code reader. The tinting software ensures that the color is exactly what the customer wanted, thus reducing the possibility of errors significantly. Retailers may also print product information for customers from the tinting software and check which products are available in a certain color.