Tikkurila has three core premium brands: Tikkurila, Alcro and Beckers in decorative paints. Furthermore, Tikkurila has several tactical regional and local brands. Each brand typically targets a certain customer segment and a certain price and quality category.
Tikkurila Group Brands


We adhere to a multi-brand strategy: we position our brands by means of pricing, quality images, packaging, distribution and product properties. Thanks to the multi-brand strategy, we are able to successfully compete in all our selected price and quality categories and offer a product and service portfolio which meets customer needs.


Core premium brands


Local brands